byAMFI statement store concept

byAMFI is the statement store of the Amsterdam Fashion Institute. It offers a platform to showcase work that is made by students, teachers and alumni.
The exhibition concept 'faith' was inspired by the fact that visuals are being looked upon as if they were icons of our current era. We had the vision to challenge our visitors preconception of believing and to rediscover faith in themselves and in the world through photography and the process from idea to image. 'Faith' featured works from students of the minor 'fashion & visual culture' and could be visited by the public in the heart of Amsterdam for 3 months.