Inspired by the vision of nomadic people living in a flooded Amsterdam in 2025, metanoia is unique by being adaptive through conversion.
The brand makes use of predominant characteristics of the past in complementing them with contemporary innovations to perform in the future. It offers the 'independent urbanite' multi-functional womanswear with a fashion forward design approach.
Metanoia was presented in the framework of a 3-week project in Het Sieraad Amsterdam, showing a stand exhibiting the brand book, business report, look book photography, giveaways and a runway show showing three conceptual garments. As part of the branding team, I was responsible for the creative direction, concept development, art direction and photography.
Models: Monika Jagusinskytè, Julia van Boheemen, Rachel Houwerzijl, Hair & Makeup: Samuel Boss, Collection: Henjola Veldhoven, Julina Bezold, Rosa Kramer, 2015