AN Online campaign THAT links FASHION to gamified coding

In order to effectively communicate the essence of the open source fashion brand beeta to its target group, the online campaign "CODE YOUR MODE" was created. The campaign's micro site "Are you geek enough?" consisted of a challenge to customise a bomber jacket by hacking its jacquard woven pattern with coding. After each hack, the new design was shared in the brand's open source gallery, where it can be hacked further by those who are geek enough.
The jacket can be purchased in one of beeta's production hubs, so the hacker can show off his skills.